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Janice M Gaa
  • Work
  • About
  • Experience
  • Contact

experience

designer/illusrator + marketing specialist

freelance

July 2019 - Now

  • Dual advocacy for customer goals and artistic creativity

  • Understanding marketing initiatives, strategic positioning, and target audiences

  • Developing marketing and strategic plans, negotiating partnerships and placements

  • Overseeing implementation of strategic and marketing plans

  • Social Media support (copywriting, design, scheduling) with a proven track record in messaging strategy and implementation (up to 1000% increases in engagement)

  • General Marketing + Public Relations support (newsletters, press releases, etc)

  • Generating clear ideas and concepts

  • Producing sketches, storyboards, layouts based on creative visions and ideas

  • Corporate and Brand Identity development and implementation

  • Illustration, live illustration, icon development

  • Basic webdesign and development

  • Basic video and photo work

Acting Executive Director

West Side Arts Un, Limited/The New State

January 2019 - July 2019

  • Establishing administrative policies and procedures for all functions and for the day-to­day operation of the nonprofit

  • Serving as WSAU’s primary spokesperson at meetings, presentations and events

  • Establishing and maintaining relationships with various organizations throughout the state and utilize those relationships to strategically enhance WSAU’s Mission.

  • Report to and work closely with the Board of Directors to seek their involvement in policy decisions, fundraising and to increase the overall visibility of the organization

  • Responsible for all strategic planning and implementation, monitoring and reporting

  • Responsible for signing all notes, agreements, and other instruments made and entered into and on behalf of the organization

  • Responsible for fundraising and developing other resources necessary to support WSAU’s mission, including: developing and implementing comprehensive fundraising plans and goals (ex. Recipient ofTDM Charity Basketball Tournament proceeds); grant writing and donation solicitation programs.

  • Oversee organization’s Board and committee meetings.

  • Oversee marketing and other communications efforts. (developed media strategy, created all digital and printed content, copywriting, etc.; grew media + ad impressions by 73%, social followers by 22%, donors by 15%)

  • Review and approve contracts for services.

Marketing & design coordinator

VISIT Milwaukee

July 2016 - November 2018

  • Assistant to the VP of Marketing - scheduling committee meetings, maintaining records, preparing presentations and informational materials for meeting

  • Successfully brought all VISIT Milwaukee design projects in-house with Graphic Design Manager including: Visitor's Guide, Visitor's Map, all marketing, promotional and advertising materials (digital and print), social media graphics, all branded materials for events, internal and external needs.

  • Directly supported the Design Manager in planning, coordinating and booking photo and video shoots, including talent and videographers, photographers, and any necessary rental equipment.

  • Doubled impressions year-over-year and tripled email marketing open rate in 2018 within the marketing department

  • Helped flesh out marketing initiatives for the Chinese tourism and convention market

  • Helped oversee and manage the design and photo internships

  • Produced all materials, oversaw all design projects, and managed a photo intern while Graphic Design Manager was on maternity leave (12 weeks)

  • Co-led a soft-rebrand of VM along with creation of a full advertising campaign

  • Marketing team won multiple awards for outstanding design in tourism categories (Annual Report, Visitors Map redesign, Visitor's Guide, and more)

  • Helped with French and German printed and digital content, frequently translating and/or proofreading copy

co-founder/emcee/ designer/engagement & booking

FREESPACE

August 2015 - Now

  • Creative Direction, Art Direction, Illustration, Frontend Web Design, Branding, and more.

  • Multinational client companies included Boehringer - lngelsheim, Novartis, and more.

  • T-shirt design & Screenprinting

  • Album artwork & event flyers

  • Video/live illustration for commercials

lead graphic designer

bright cellars

July 2015 - July 2016

  • Mentored a small team of interns and led all design and creative initiatives

  • Created all print and digital marketing materials

  • Supported Web Development team with frontend design (landing pages, UX graphics)

  • Created 7 wine brands (currently around 10% of products shipped) at the rate of 1-2 wine brands being launched each month. Created 1 cheese brand

  • Project Lead for production of WineBar products & service

  • Supervised and lead Social Media/Marketing team in Winter till February 2016 during which time period our following grew 2.5x fold and CPA decreased significantly

art + french teacher pre-k - 8th grade

Institution of technology & academics

August 2014 - June 2015

  • Created engaging , challenging lesson plans and scope + sequence for classes at Daycare - 8th grade levels

  • Ability to manage and teach all classes without help from other teachers or TAs

  • Developed strong skills working with troubled and disabled children in a classroom setting

Jr. art director

freiland gmbh

August 2013 - January 2014

  • Project management including communications and scheduling

  • Website design and development (UI/UX - Wordpress focus)

  • Print and publication design (electronic, paper) including books, posters, invitations, price tags, etc

  • Guerilla Bakery project (jr. creative director) nominated for Austrian Out Of The Box award

  • Custom font development and design

Other employment: graphic designer for Austrian political party (June 2013-August 2013), design intern at Fonda GMBh (January 2013 - May 2013), design intern at Freiland GMBh (March 2012 - December 2012)

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