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Janice M Gaa
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VISIT Milwaukee Direct Mail

role: designer/creative director/project lead

VISIT Milwaukee was exploring new ways to catch the attention of national meeting planners. A select group of high-priority planners were to be introduced Milwaukee with a "wonderfully random" direct mail box. This box was also meant to communicate VM’s new branding that launched in 2018.

The box plays VM’s Meetings & Convention video upon opening and was packed with Milwaukee treats like an Indulgence Chocolatiers chocolate bar, beer soap made with Lakefront Brewery Beer, Milwaukee Candle Co candles, a Milwaukee tote bag from Brew City Promotions, and Stone Creek Coffee's "Cream City" roast.

All rights (c) VISIT Milwaukee 2018

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